And an explanatory investigation four case studies with specific industry. Free e business books download ebooks online textbooks. In e commerce, information and communications technology ict is used in. The book covers different aspects of e business including e business strategies. The organizations knowledge base allows a comprehensive view on the customers needs and organizations capacity to satisfy them. Even with the internet constantly evolving, online businesses have mostly settled into a few categories of e commerce. Fatt 2002 describes ebusiness as the application of information technology to facilitate buying and selling of products, services and information over standardbased networks. That has case studies that investigate the phenomenon as well as the dot. I am not sure that this is a book on e business, as you would expect. Tawfik jelassi, professor of ebusiness and information technology at the school of international. Strategies for ebusiness concepts and cases on value. This important new textbook offers a framework for comprehensive e business strategy formulation based on rigorous and timeproven concepts from the field of strategic management, adapted to the specific context of e business. This book provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies.
Tawfik jelassi and albrecht enders, strategies for e business. While e business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, is a subset of an overall ebusiness strategy. Strategies for e business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e business, without the hype. Creating value through electronic and mobile commerce, by taw. The chapter concludes by setting the stage for e security, the critical success factor in pursuing e business opportunities. Estrategy to ebusiness it requires in addition to this a. Strategies for ebusiness provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies ideal for mba students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original realworld case studies to link e business to overall corporate strategy. It explains how a company create value to customers, generate. Request pdf on aug 1, 2005, stuart fitzgerald and others published strategies for e businesscreating value through electronic and mobile commerce, t. Strategies for e business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practicing managers who wish to navigate the world of e business, without the hype. Dr ailsa kolsaker value and strategy strategic concepts and theories in the context of ebusiness user motivations concept of value in the new economy value creation using value to create competitive advantage strategy and the internet by michael porter 2001 ecommerce application turban et al, 2006 business motivations.
Creating value through electronic and mobile commerce. Exploiting opportunities of new market spaces in e business 8. This is a strategy that builds an exclusive brand with ecommerce as the core distribution channel. While some use e commerce and e business interchangeably, they are distinct concepts. Jsma 2,1 76 journal of strategy and management vol. E business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. Request pdf on aug 1, 2005, stuart fitzgerald and others published strategies for ebusinesscreating value through electronic and mobile commerce, t. The further reading section is for premium members only. Strategies for ebusiness we work with leading authors to develop the strongest educational materials in business, br. Tawfik jelassi, albrecht enders, francisco j martnezlpez. Ebusiness strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and it strategic plans. Strategies for e business concepts and cases on value creation and digital business transformation.
Strategies for e business provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies. What is ebusiness strategy certificate in online business. Ideal for mba students, upper level undergraduates and practitioners, strategies for e business provides the reader with. Strategies for e business creating value through electronic. Strategies for e business provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies ideal for mba students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original realworld case studies to link e business to overall corporate strategy. Tescos ebusiness process is well integrated right from its supplier network to its customers. The rights of tawfik jelassi and albrecht enders to be identified as authors of this work have been asserted by them. Creating value through electronic and mobile commerce concept and cases by tawfik jelassi and albrecht enders and a great selection of related books, art and collectibles available now at. A version of this article was previously published in strategies for ebusiness. It is, in a way, primarily a book on business, which, of course, includes e business. Presents an overview on developing e business models, channel management and integration. Creating value through electronic and mobile commerce, second edition, london. However, as more research work was undertaken in e business strategy concepts and solutions, researchers started to realise that e business strategies should not be limited to simply one aspect but also should include multiple elements mohammadian et al. It integrates e commerce with strategic aspects of e business and illustrates them through numerous examples, exhibits, figures, and case studies.
Pdf strategi dan kebijakan pengembangan ebusiness di. Creating value through electronic and mobile commerce tawfik jelassi, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Ideal for mba students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original realworld case studies to link e business to overall corporate strategy. By offering goods that are not available elsewhere and. Choosing the appropriate strategy for the internal organisation of e business activities 10. In this book, authors provide latest results of scientific research projects within the area of e business. Strategies for ebusinesscreating value through electronic.
When problems arise, the e business champion must consider. E strategy to e business introduction most companies are in some way preparing or operating an e strategy in support of their drive to exploit the opportunities of the online market. Creating value through electronic and mobile commerce concepts and cases by jelassi, tawfik, enders, albrecht, martinezlopez, francisco 2014 paperback was filled regarding science. Demonstrates practical use of the concepts and methods using indepth case studies from a variety. Strategic management coursework amazon businessmarketing. Creating and capturing value through e business strategies. Tawfik jelassi, albrecht endersstrategies for ebusiness. E commerce aims to gather revenue streams using the world wide web or the internet to build and nurture relationships with clients and partners and to improve efficiency. Do you want a book that links e business to overall corporate strategy. This version is published with the kind permission of pearson education limited. Several strategies have proven successful to drive revenue and promote a company both online and off. Albrecht enders, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et.
Tawfik jelassi, professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Creating value through electronic and mobile commerce tawfik jelassi, professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Jelassi and others published strategies for e business. E business state of the art of ict based challenges and solutions. Web site technology, applications, infrastructure, security. Strategies for e business creating value through electronic and mobile commerce.
Small business owners face a multitude of challenges, and were always looking for ways to provide strategies for success. Ebusiness strategy and planning includes the following. Creating value through electronic and mobile commerce, by tawfik jelassi, albrecht enders by on the internet can be likewise done quickly every where you are. Strategies for e business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e business without the hype. Challenges of information and communication technology usage in e business systems, a proposal for brand analysis with opinion mining, customers online interaction experiences with fashion brands. Dr ailsa kolsaker value and strategy strategic concepts and theories in the context of e business user motivations concept of value in the new economy value creation using value to create competitive advantage strategy and the internet by michael porter 2001 e commerce application turban et al, 2006 business motivations. The second edition of strategies for e business is ideal for mba students, upper level undergraduates and practitioners studying courses on strategy and technology management. Apr 17, 2014 strategies for e business provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies. Creating value through electronic and mobile commerce, by tawfik jelassi, albrecht enders.
Effective and efficient e business strategy development is crucial to achieve a competitive advantage in the electronic marketplace. This book is a mustread for managers and entrepreneurs who want to leverage todays technological capabilities to gain a competitive advantage in the internet space. E book or pdf edited book email encyclopedia article govt. Albrecht enders, professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Its various ebusiness applications and processes are described below. Jelassi and enders 2009 identified the e business strategy framework, which suggested that organisations should undertake e business strategy options based on the created value of implementing such options. To complete your curiosity, we offer the favorite strategies for e business creating value through. This business strategies anthology will do just that provide you with tools and information to lead your business toward growth and success. However, e business strategy evaluation constitutes complex and. In particular, the book offers readers an insight into how organisations can build an effective e business venture using a mix of resources and capabilities. Tawfik jelassi 0 followers books by tawfik jelassi. Pdf on mar 5, 2016, nan zhou and others published e business strategy for subway restaurants find, read and cite all the research you need on researchgate.
The concept of strategy was introduced to the e business domain after the dotcom. Best practices and strategies for small business success. Albrecht enders, ebook, ebusiness, english, nxb prentice hall, sach pdf, tawfik jelassi. A version of this article was previously published in strategies for e business. Tawfik jelassi and albrecht enders, strategies for ebusiness. Tescos company analysis and ebusiness model marketing essay. This section looks at the challenges in implementing an e strategy in a manner that results in the evolution of a business to an e business in a business driven. Emerging strategies and business models in the uk 3 2. E business central team and have worked together for several years to help build that organizations e business strategy, capabilities, service offerings.
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